Srixon began supplying balls to the Dunlop Slazenger Group in the 1980's and in 1990 produced their Maxfli Balata HT ball. Srixon were actually the first golf ball manufacturer to pioneer the use of soft balata rubber in the manufacture of golf balls, which was without question the ball of choice of all better golfers.
By the mid 1990's Srixon was investing heavily in technology advances in product development. In 1994 it opened its Golf Science Centre for state of the art testing and research.
Since then Srixon has emerged as the world's leading developer of golf ball technology - with over 700 patents taken out worldwide. In its search for maximum performance Srixon developed the world's first perimeter weighted balls and an Energetic Gradient Growth Core.
Major advances were made in club technology too - particularly in optimising clubhead design to deliver the longest drives. Srixon's pioneering analysis of ball and club impact has been fundamental to the success of its club and ball development.
Srixon on tour is a fantastic success story, with new signings like Vijay Singh, Boo Weekley, David Howell, Soren Kjeldsen, Shane Lowry and Ryo Ishikawa joining our professional ranks.
For the future of Srixon watch this space!