Swing Out Sister Golf launched as a pop-up business selling a handpicked collection of vibrant, stylish easy to wear from a selection of the industries’ top brands to any golf club or Club PGA professional willing to invite them in! Setting up their pop up boutique at any event up and down the country, SOS quickly became known as the fifth emergency service for all women’s golf clothing needs.  From this experience, they found a real gap in the market for an inexpensive stylish brand with golf technology; flexibility and bags of ‘high street appeal’.  It took just over 10 years to realise this vision and in 2016 Founder Lucy Dickman launched the Label ‘Swing Out Sister Golf’ to answer the call…